For MEIRÉ, I collaborated with my studio SMS3D to develop and produce the animation concept for the media content featured on Deutsche Telekom’s central sculpture at MWC 2025. Inspired by the theme “Shaping Technology for All” and the spirit of Barcelona, a series of immersive visual worlds were created to transform the installation into a captivating visitor experience.
Concept development and creative supervision of the KEY VISUAL ANIMATION for Deutsche Telekom’s MWC 2025 campaign. Based on the original key visual still, I developed a stylistic framework using a hybrid workflow that combined AI-driven tools with traditional motion design techniques. The final animation was realized through the collaboration of multiple design disciplines and production crafts, guided by the initial creative direction.
