Info

FRIEDA@FEMFERT.COM
+49 176 4561 7527

I am a director and designer based in Berlin, working between space, product and image.

I grew up between Berlin and Cologne and studied Product Design at Berlin’s UdK and Tama Art University Tokyo. After university I learned leather craft in a bespoke shoe workshop, then designed consumer electronics and visited manufacturers in China for ARTWIZZ, before building large-scale sculptures at the studio of artist TOMÁS SARACENO. That spatial, scenographic work led me to MEIRÉ, where I spent three years on brand environments for Deutsche Telekom and BMW. Those years shaped my visual sensibility and taught me how to translate the world of global brands into something you can see and feel. I later co-founded SMS3D, a Berlin-based CGI and animation studio, where I ran the creative direction, brought in and looked after the clients, and built the teams around each project.

I started out making things with my hands, and over time the work has grown into concept and direction. Three-dimensional thinking, an understanding of materials and making, and storytelling are the threads that run through all of it.

I believe everything has a story worth telling, and that the best work makes that story impossible to ignore.

EDUCATION

● UDK Berlin
● Tama Art University Tokyo

Clients & Collaborators

Meiré Deutsche Telekom BMW Arque Systems Jülich Forschungszentrum Lamy Greenlyte Tinloof Disney Vaterblut Deutscher Jazz Preis Off Label bew berlin Goodlive melt festival Sony Music Afterlife Universal Music Group Volée Kommerz Records WISE

Services

● VISUAL CONCEPT DEVELOPMENT
Translating a client’s story, vision, or product into a coherent visual language.

● ART DIRECTION
Defining the aesthetic direction of a project and steering it through to execution.

● MOTION DESIGN & MOVING IMAGE
Concept, storyboard, and creative direction for animation, mixed media and digital moving image.

● PRODUCT DESIGN
My core discipline. Designing objects and products that carry a story while balancing the aesthetic with technical requirements.

● SCENOGRAPHY & EXPERIENCE DESIGN
Designing how people move through and interact with physical and digital space. From exhibition concepts and trade show appearances to touchpoints, content flow, and built environment.

● CREATIVE PRODUCTION & SUPERVISION
Identifying the right talent for the right task, keeping quality high, and making sure the original vision survives the process.

Office

Open Office
Görlitzer Strasse 52
10997 Berlin
Germany

SMS3D

SMS3D is a 3D animation studio I co-founded with my creative partner Till Dumke, active from 2021 to 2025, where I led video and CGI direction. See more

Photo: FLORIAN REIMANN (hire him and have fun ◡̈ )