For WISE Festival, I developed a rebranding concept and visual identity that explores the dissolving boundaries between humans and AI. Using archival portraits from previous festival editions, faces were merged and layered into one another through AI-driven image processing. By moving beyond individual identities, the resulting imagery reveals a connected community shaped by both human and technological interaction.
Alongside the main festival, WISE ON MUSIC extends the program into a series of evening concerts and performances. While remaining part of the overall visual identity through the use of the same typography, the sub-brand introduces a darker aesthetic: black typography, animated gradients, and subtle glitch effects create a visual language that reflects the atmosphere, diversity, and energy of the nighttime program.
