For the IAA, I was part of the team at Meiré that won the pitch for the exhibits, marking the first time the agency took on the creative lead for the conception, content and design of the exhibits themselves.
As Experience Designer, I developed the concepts, designed the scenography, and supervised the partner agencies involved.
Among the digital interactions developed for the stand were several standout experiences.
Vision Boost invited visitors to control animations on a large LED screen beneath the concept car using a visual DJ device, turning the display into a playful, hands-on instrument.
MyLife translated BMW’s progressive material world and modern luxury into a series of custom-designed slot machines. Visitors could play at the machines, with results displayed as a live ranking on an LED screen. Each round produced a printed receipt that could be used to enter a raffle, adding a gamification layer that turned the experience into a highly shareable moment on the stand.
MyJourney offered a further layer of interaction: visitors looked through telescope-like installations fitted with VR headsets, immersing themselves in a vision of the future while being introduced to BMW’s digital products.
