A playful interpretation of premium aperitif culture created for Volée’s first Ready-to-Drink release. Designed in collaboration with Workout Services, exclusively for an initial launch at KaDeWe Berlin.
The project translates the brand’s alcohol-free aperitif into a new format. Extending the existing identity with a design that captures the effortless spirit of the South of France while maintaining the product’s premium character.
Rounded shapes inspired by Mediterranean arches, a neck band referencing the tradition of fine French bottles, a deliberate reduction of elements to direct attention toward the essential, creating a sense of purity. Every detail tells its own part of the story.
A design created to belong within KaDeWe’s curated selection. Effortlessly premium, served, shared, and enjoyed with a touch of French ease.
For the exclusive launch event at KaDeWe, artist Ruscha Voormann created a series of illustrations for the invitation cards.
